Guccio Gucci founded Gucci in 1921. By the 1950s, Italian aristocrats, European royalty, and Hollywood stars were flocking to Italy to buy Gucci’s luxurious leather designs. The Gucci family, customers believed, traced their roots back to Florence’s Medici dynasty. They had once made saddles for and Italian royalty. 1. Guccio Gucci lied about his family history It was…